13 - 15 April 2027Crocus Expo — Moscow
Co-located with
MiningConf, the first conference in Russia on marketing, promotion and sales in the mining industry, will take place on September 26. We invite you to take part in it!
Despite the narrow specialization, the cases, insights and tools presented at MiningConf will be useful to all specialists involved in marketing, promotion and sales. The program of the upcoming conference is distinguished by maximum practicality - all the information received can be immediately applied in your work.
// to learn effective industrial marketing, promotion and sales techniques,
// obtain statistics and analytics from exclusive research not available in open sources,
// learn the secrets of marketing promotion from 15+ successful cases,
// communicate with colleagues in promotion and sales – 5+ hours of networking in an informal setting.
The MiningConf program will feature more than 20 speakers. These are marketing and procurement directors, heads of industry media, founders of marketing agencies, leading analysts of consulting companies, etc.
Andrey Gavrikov
Head of Marketing Group Completo
"Marketing and Business Development Strategies in B2B. Working Tools and Real Cases from Industry"
// Algorithm for building an inbound marketing strategy: from setting goals to a tactical plan.
// Account-Based Marketing: When is it needed and how to implement it.
// How to form a customer base and enrich it with decision maker data: tools and approaches.
// Current trends in B2B marketing for 2024-2025.
Georgy Katvelishvili
Partner of the Paper Planes agency, leader of the “Industry, Distribution” practice
"Expert Sales in B2B: How to Understand the Real Needs of a Client and Get a Contract"
// Sales psychology: what employees of client companies really need.
// Methods for identifying needs and influencing them, working with objections.
// A method for collecting and analyzing data for B2B sales.
// Visualization, structuring of data and preparation of sales support materials.
Arseniy Kutovoy
CEO of Dotorg branding & digital
"How to differentiate yourself from competitors. Branding in industry"
// Branding in industrial and B2B markets - how to become yourself, rather than trying to differentiate yourself from your competitors.
// Marketing in markets with irregular and passive demand - how to look for keys where you lost them, and not where there is light.
// Thinking like Coco Chanel - No matter what you think of us, we don't think of you at all. What do buyers think in B2B markets?
// Production thinking - people are not buying what you are used to selling.
Ilya Muratov
Marketing Director of the Digital Group of Companies
"You can't manage what you can't measure! How and why to measure customer satisfaction in the B2B market"
// How customer satisfaction metrics impact a company's business results.
// Analysis of a case study on measuring satisfaction metrics in a B2B company operating in the industrial market.
// Customer journey, types of metrics and correct selection of metrics (NPS, CSI, CSAT).
// An example of a questionnaire and recommendations for conducting a survey.
The conference program is based on practical experience and challenges that marketing, promotion and sales specialists face on a daily basis.
Conference participants will also be able to communicate with each other and with speakers in an informal setting: during coffee breaks, lunch, and as part of the evening entertainment program and buffet.