13 - 15 April 2027Crocus Expo — Moscow
Co-located with
On March 1, Nikolay Karasev will hold a free seminar on effective participation in ExpoElectronica 2024
Date: March 1, 2024 (10:00–14:30 Moscow time)
Organizer: ITE Group
Host: Nikolay Karasev , Director of AVK ExpoEffect
The intensive seminar takes into account industry specifics and is purely applied in nature:
// No boring theory or “water” – only practice!
// Simple language of presentation. High dynamics.
// Maximum useful and clear information.
// Real cases and examples of successful participation in the exhibition.
// The best exhibition technologies, proven solutions and new ideas that will work for you!
To systematize and supplement your exhibition experience, allow you to “look at yourself from the outside” and get rid of common mistakes and stereotypes, show what, and most importantly HOW, you need to do in order to achieve maximum results at the exhibition.
// Currently, this is the most visited seminar for exhibitors in Russia and the CIS – the total attendance since 2006 exceeds 25,000 people!
// Participants confirm that the recommendations received at the seminar work well – the number of contacts with target visitors at the exhibition increases.
// Participants who attended the seminar come back again and recommend it to others – the average NPS of the seminar (loyalty and willingness to recommend index) is in the range of 80 to 100%!
// The seminar exceeds the expectations of even experienced exhibition participants.
The seminar is recommended for company executives, directors and managers of marketing, advertising, promotion, sales, and company employees responsible for participation in exhibitions.
The practice of AVK ExpoEffect shows that the seminar is equally useful for exhibitors of exhibitions of various profiles and is of interest both to companies that have exhibition experience and to those who are participating in exhibitions for the first time.
The seminar is attended by representatives of large, medium and small businesses, i.e. the range of participants’ levels is the widest – from private entrepreneurs to the largest Russian and transnational corporations.
To become a participant of the seminar, please register >>
If you have any additional questions, please contact: Julia.Leontieva@ite.group .
10:00—12:00 | Part One
// Specifics of exhibition events in the new reality
// What prevents exhibitors from achieving maximum results at exhibitions. Typical mistakes and stereotypes
// Groups of tasks that can be solved at the exhibition. How to correctly set the tasks of participation
// How to Create a Foundation for Success at an Exhibition
// How to form a concept for participation in an exhibition
// Pre-exhibition advertising campaign. How and when to announce participation in the exhibition
// Exhibition stand
// How to organize the space of an exhibition stand. Functional zones
// How to profitably present product samples, equipment or services at a stand
// How to attract visitors' attention to your stand
12:00—12:30 | Break
12:30—14:30 | Part Two
// Exhibition Team. Who is needed at the exhibition
// Specifics of working at an exhibition: what company employees should know and be able to do to work effectively at an exhibition. Principles of teamwork
// Appearance and rules of conduct of personnel: what should not be done at the stand
// Incentives for staff: how to improve the quality of work of company employees at an exhibition
// Tactics and techniques for working with visitors
// Algorithm of contact with the exhibition visitor. Stages and tasks
// How to establish contact with a visitor: “reactive” and “proactive” models
// How to identify a visitor
// How to position a visitor at a stand
// How to present products, solutions, and cooperation options to visitors in the “language of benefits”
// How to handle questions and objections
// How to make a positive impact on a visitor
// Registration of visitors to the stand. How to record exhibition contacts - How to properly end a conversation with a visitor
// Post-exhibition period. What needs to be done after the exhibition
// How to process contacts received at the exhibition
// How to evaluate the effectiveness of participation in an exhibition
After the program | Answers to questions from participants
Free registration for the webinar >>
The seminar will reveal to you the secrets of success at exhibitions of leading companies. You will get acquainted with effective exhibition technologies and, using real examples, you will see which techniques you can apply in your own practice in order to significantly increase the number of contacts with target visitors at the exhibition and solve the set business tasks.
"Nikolay, I would like to express my appreciation and gratitude to you for the seminar. All the information is well structured, only the facts are presented. Your unique experience, collected over many years, is simply invaluable for a marketer. I have been involved in events since 2006 and still found a lot of interesting and even new things. Of course, I will recommend the seminar to my colleagues!" - Dmitry Shabanov, brand manager, marketing department, PEK company .
"I have attended many seminars. But this one will remain in my memory for a long time. It is rare to meet professionals of such a level. Now we will prepare for exhibitions with our "eyes open" , - Gura N.V., Commercial Director, OOO "Interdek" .
"At the seminar, we received competent answers from a professional in the exhibition business - Nikolay Karasev. He took notes on a lot, especially on psychological aspects and those actions that are unacceptable for an exhibitor when at his stand ," - Alexander Semenov, CEO, Same Deutz-Fahr Russia LLC .
"The only productive and not empty seminar of those that I attended in the last year. Very informative and professional ," - Valeria Voskresenskaya, Head of PR Department, ZAO RK-TELECOM .
"One of the most effective seminars I have attended in recent years. All questions that arise when preparing for the exhibition are discussed and solutions are clearly outlined. The seminar is essential for everyone who is going to participate in exhibitions ," - Ekaterina Buzaeva, Marketing Manager, Service Plus Group of Companies .
The seminar is led by the author of the book "EXPOLOGY. How to effectively participate in exhibitions" https://expology.ru, General Director of the Exhibition Consulting Agency "ExpoEffect" https://expoeffect.ru Nikolay Karasev .
Twenty years of experience in the exhibition industry, professional teaching education and the speaker's oratorical skills guarantee the highest quality of the seminar.
Since 2006, Nikolay Karasev has successfully conducted more than 1000 practical classes for exhibitors.