13 - 15 April 2027Crocus Expo — Moscow
Co-located with
We invite participants of the ExpoCifra 2025 exhibition to attend the seminar "How to increase the efficiency of participation in exhibitions", which will be held by the director of the ExpoEffect AVK Nikolay Karasev
Date: March 4, 2025 (10:00-14:30 Moscow time)
Organizer: ITE Group
Presenter: Nikolay Karasev, director of the ExpoEffect exhibition complex
To systematize and supplement your exhibition experience, allow you to “look at yourself from the outside” and get rid of common mistakes and stereotypes, show what, and most importantly HOW, you need to do in order to achieve maximum results at exhibitions.
10:00-12:00 | Part One
// Specifics of exhibition events in the new reality
// What prevents exhibitors from achieving maximum results at exhibitions. Typical mistakes and stereotypes
// Groups of tasks that can be solved at the exhibition. How to correctly set the tasks of participation
// How to Create a Foundation for Success at an Exhibition
// How to form a concept for participation in an exhibition
// Pre-exhibition advertising campaign. How and when to announce participation in the exhibition
// Exhibition stand
// How to organize the space of an exhibition stand. Functional zones
// How to profitably present product samples, equipment or services at a stand
// How to attract visitors' attention to your stand
12:00-12:30 | Break
12:30-14:30 | Part Two
// Exhibition Team. Who is needed at the exhibition
// Specifics of work at the exhibition: what should the company's employees know and be able to do to work effectively at the exhibition. Principles of teamwork
// Appearance and rules of conduct of personnel: what should not be done at the stand
// staff incentives: how to improve the quality of work of company employees at an exhibition
Tactics and techniques for working with visitors
// Algorithm of contact with the exhibition visitor. Stages and tasks
// How to establish contact with a visitor: “reactive” and “proactive” models
// How to identify a visitor
// How to position a visitor at a stand
// How to identify the tasks and determine the commercial potential of the visitor
// How to present products, solutions, and cooperation options to visitors in the “language of benefits”
// How to handle questions and objections
// How to make a positive impact on a visitor
// Registration of stand visitors. How to record exhibition contacts
// How to properly end a conversation with a visitor
Post-exhibition period. What needs to be done after the exhibition
// How to process contacts received at the exhibition
// How to evaluate the effectiveness of participation in an exhibition
Answers to questions from participants
The seminar will reveal to you the secrets of success at exhibitions of leading companies. You will get acquainted with effective exhibition technologies and, using real examples, you will see which techniques you can apply in your own practice to significantly increase the number of contacts with target visitors at exhibitions and solve the set business tasks.
The seminar is recommended for company executives, directors and managers of marketing, advertising, promotion, sales, and company employees responsible for participation in exhibitions.
The practice of AVK ExpoEffect shows that the seminar is equally useful for exhibitors of exhibitions of various profiles and is of interest both to companies that have exhibition experience and to those who are participating in exhibitions for the first time.
The seminar is attended by representatives of large, medium and small businesses, i.e. the range of participants’ levels is the widest – from private entrepreneurs to the largest Russian and transnational corporations.